Notice that we don’t ask “do I”, but “Why do I”. This leaves people no out. Even phrasing the question this way reassures people that this is a service that they need. Now is your chance to elaborate on the why by pointing out all of the things that you do. Namely, focus on how buying and selling properties is your job and you’ve been doing it for years. You can take all the stress off people’s plates, etc. Take this opportunity to sell yourself and your real estate business so that people will get in touch with you without hesitation. 

Again, this is going to vary on a case-by-case basis. Make sure that you explain to people that you use comps, current market rates, features of the house, and other elements to determine a listing price that is fair and likely to get a good reaction from the buying market. Some people get emotional with pricing and want to sell for a lot more than their home is worth, so it's important to have the property valued and listed by an unbiased third party—which is where you come in. This is another chance to invite them to reach out to you. 

There used to be situations where people could get a mortgage without a down payment. This doesn’t happen as frequently because the mortgage crisis saw a lot of people who ended up in mortgages that they couldn’t pay for because they didn’t have a down payment to prove their ability to pay over time. Today, there are some instances where you can get a lower down payment, but you rarely will find a loan without one. Explain the “why” to your audience and offer to help them find the best option, including one that fits their budget for down payments. 

Need to determine the customer's budget to choose the right real estate advertising

The term “closing costs” is vague. A lot of people know that it’s part of buying a house, but they might not understand what all the different fees and costs are for. This is your chance to explain exactly what is included in the closing costs, as well as how much people can expect to spend here. Although it’s different for each sale, you can usually estimate or suggest a percentage of the sale that will go toward closing costs to help people get a better estimate. Again, this is more about being transparent than actually providing a definite answer to the question at hand.